Daily Updated Website Optimisation And Search Engine Marketing News

Yahoo is the number one website in the world. It is the number two search engine, and after Google, it is the next place you need to submit your website.

Although submitting to Yahoo is very similar to submitting to Google, there are also some differences. Yahoo doesn’t seem to spider sites as quickly as Google, so you definitely need to have some patience when submitting here.

Yahoo also offers different ways for you to get your site included, like Search Submit, Directory Listings, Product Submit, and Sponsored Search. These solutions are expensive, but they will get you into Yahoo quickly.

You may also submit other content like audio, video, and images using RSS. This service is free, and it will help you get that content indexed. (Yahoo does say on its website that 99 percent of the content that is included in its search engine is found through crawling the web.)

Like Google, the first thing you need to do is prepare your site by doing a keyword search for the appropriate keywords for your website. Optimize your website for the keywords your readers will be searching for.

Once you have optimized your site, the next step is to create a sitemap. If your site doesn’t automatically create one through the use of some type of script, then you will need to make one yourself and upload it to your website. (You’ll find plenty of free tools on the internet to help you with this.)

Once you have your sitemap in place, then it’s time to submit.

If you don’t already have an account with Yahoo, you need to sign up for one. It’s free. Once you have signed up for your account, go to the Yahoo search engine and search for “submit to Yahoo.” (Without the quotes)

The first result will be Yahoo! Submit Your Site. Click on this link and then you will be taken to a list of choices where you may choose how you want to submit, as well as what you want to submit. If you are only submitting your website, then click Submit Your Site for Free.

You may submit either a website or page, or you may submit your sitemap. Yahoo calls this a feed. (You will need to make sure you are logged into your account first before submitting. Otherwise, Yahoo won’t allow you to submit.)

When submitting your website, you will need to verify your site in the same way you verified your site with Google. You will either need to add a verification tag to the header of your index page or upload a verification file to your site through FTP.

Once you have submitted your site, you will want to check back periodically to make sure that your site is getting indexed. If it’s not, delete it and resubmit. Also use the Site Explorer to explore your site as this will help.

Finally, if you use RSS feeds on your website, you may choose to submit those feeds through your My Yahoo page. This will also help in getting your website indexed.

Many online users are confused between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

SEO is a way of optimizing your website through the use of meta tags, title tag and contents of the website to get good listing on organic search engine results, in major search engines like Google, Yahoo!, or MSN.

Search engine uses a system known as ‘spider’ to crawl out data from the website to determine how relevant the website content is to the keyword search. There are various factors, such as content, the relevance of websites back linking to your site and your meta tags, which will determine how your website will be ranked.

However, there is a no guarantee way of getting higher search engine ranking in search engine results and it takes time and effort to make sure that the linking and content is suitable. This usually takes months to be effective provided that you really understand how the search engine determines their organic result ranking.

SEM is a form of marketing online through search engines’ like Yahoo!, Google and MSN. It is a form of paid advertising which can guarantee you prominent ranking on the search engine results. You can choose the keywords that you wish to get listed on. There is no limitation as long as the keywords are approved by the various search engine editorials.

SEM not only includes search but also banner advertising. It is a great way to create online awareness.

Although SEO and SEM serve almost the same purpose, it is always recommended to have both working for you to achieve maximum results. SEO shows you how relevant you can be on organic listing while SEM makes sure you are top always.