Your title is the most important aspect of on page website optimization; more important than anything else. Before a search engine spider even looks at your website it first analyzes your title tags. This means that if you do not have a unique title tag for each page than it is very likely that page could be considered duplicate content and not be indexed by each search engine.

There are many factors that need to be considered when optimising your title tags each of which if carefully researched will give you the edge over your current competition and will allow your customers to find you that bit easier. Read this. Learn it. Then implement it. Simple.

Keyword Research

First off you have to choose your keywords. But that’s not as easy as it sounds. Most people assume the moment they go online that they know exactly what keywords they want to be ranked for. Wrong. You need to test this. You really do. Use Google Adwords to actually test what traffic from which keywords converts best for you. After all there’s no point getting lots of traffic if it doesn’t convert. Also use the Google Adwords Keyword Tool to find derivatives of key phrases that work for you. Finally look into using Microsoft’s Commercial Intent tool to give you an idea of how well a keyword will convert (if you don’t fancy using Adwords)

Keyword Relevance

Once you know what keywords you want to be ranked for you have to decide which is most important. When a spider looks at your title tag it puts the most relevance on the keywords furthest to the left. So, before you go shoving your company name at the very beginning consider ordering your key phrases in dependent on what you want to be ranked for. Remember the majority of people aren’t going to be searching for your company name.

Title Tag Length

Now you know the ten thousand keywords you want to be ranked for. Well obviously they aren’t all going to fit. Limit your title tag to a maximum length of 70 characters. If you have too many key phrases to fit in each tag then vary the keywords you use, this will help to keep your tags unique whilst making sure you cover all the fields you require.

Separating Keywords

After much split testing we have found that bars | pipes are the best and most user friendly way of dividing keywords. They help to break up your keywords and draw more traffic from the search engines than any of the others.

Title Tag Format

Don’t create your title tag using all upper or lower case. Also don’t capitalize letters in the middle of words. We would recommend Camel Case which is capitalizing the first word of every letter.

Don’t Duplicate Keywords

Just because you offer Deals, you do not need to include that phrase after every single key phrase. Make sure that every keyword included in your title tag is there for a reason. It is also worth doing some research into stop words. Stop words are common English words that search engines discount because they are unimportant. Make sure your title tag does not include common English words such as then and when we who how etc.

Content Matching

Make sure that any keywords used within your title tags are also used within the content of that page. You are much less likely to get well ranked if the page contains no content that you are attempting to rank for. Google frowns upon this.

Affordable Paid Advertisement Services

Quite a few business out there can’t survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It’s also one of the most frequently asked questions for “how to”. This article is especially important for direct sales reps and those with company websites that need to make themselves “stand out” among hundreds of others that are selling similar products.

So why should you advertise your business? For one or more of the following reasons:

To Gain Exposure/Brand Recognition

This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people - they won’t know the product exists unless you advertise.

Gain Immediate Sales

Many forms of advertising may gain you immediate sales. This is ideal for most, but it’s also important to realize sometimes your ads may be working even though you don’t see sales at the time the ad runs.

Announce new product/service

If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.

Now that you know WHY you should advertise, let’s look at the TYPES of paid advertising there is:

Banner and Button Ads

These are graphics, normally either 468×60 in size for banners, and 125×125 or 150×150 for button ads. Some advertisers offer a variety of other sizes. Graphic ads generally have a lower conversion rate than text ads, although do well for brand recognition and gaining exposure.

Ezine Ads

Most ezine owners allow only 4-5 line ad with a link in “sponsor” spaces, and vary for solo ads. Be sure to choose only highly targeted ezines to run your ads in. For example, you wouldn’t want to run a business opportunity ad in an ezine for recipes. If you sold some type of food, an ezine about recipes would be perfect to run an ad with.

Text Ads/Featured Ads

Many of those who offer advertising also offer some type of home page ad or a featured space on specific pages. Again make sure the website is pulling in the traffic you are looking for.

Now that you know what type of ads there are, here are a few tips to make sure you are making the most of your advertising dollars:

1. TRACK YOUR ADS!

If you don’t know where your visitors are coming from, how can you be sure where you are advertising is working? If you don’t have accurate stats for your website I recommend grabbing a free tracker from AddFreeStats ( http://www.addfreestats.com )

2. Repeat ads

Run your ads in the same place at least twice, if not three or four, before you make a decision as to if this is a good place to advertise or not. Not only will you pick up more brand exposure, but you will be able to make sure the first time was not an “off” time to advertise (or just an abnormally “good” time). Also try different advertising options within the website to see what works best.

3. Read guidelines

Many advertisers have a list of guidelines. Be sure to read through them, and follow each guideline. Paying for an ad where your website isn’t allowed is not only a waist of time for the advertiser, but for you as well.

Many online users are confused between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

SEO is a way of optimizing your website through the use of meta tags, title tag and contents of the website to get good listing on organic search engine results, in major search engines like Google, Yahoo!, or MSN.

Search engine uses a system known as ‘spider’ to crawl out data from the website to determine how relevant the website content is to the keyword search. There are various factors, such as content, the relevance of websites back linking to your site and your meta tags, which will determine how your website will be ranked.

However, there is a no guarantee way of getting higher search engine ranking in search engine results and it takes time and effort to make sure that the linking and content is suitable. This usually takes months to be effective provided that you really understand how the search engine determines their organic result ranking.

SEM is a form of marketing online through search engines’ like Yahoo!, Google and MSN. It is a form of paid advertising which can guarantee you prominent ranking on the search engine results. You can choose the keywords that you wish to get listed on. There is no limitation as long as the keywords are approved by the various search engine editorials.

SEM not only includes search but also banner advertising. It is a great way to create online awareness.

Although SEO and SEM serve almost the same purpose, it is always recommended to have both working for you to achieve maximum results. SEO shows you how relevant you can be on organic listing while SEM makes sure you are top always.